Wednesday, April 20, 2016

What is the future of Recognition Technology?

For us techies, it may be surprising to hear that most people are not aware of the term "recognition technology."  Although our society comes in contact with facial, voice, pattern and scan recognition technologies on a daily basis, most of us are not familiar with this term.   According to Nitin Anand, CEO and Founder of Oyokey, "recognition technology is any device-application capable of identifying or recognizing patterns; within text, voice, images, gesture, etc.  It is a sensory technology which picks up information patterns that are then used for further process, render information, and more."

When we use technologies like Siri, S-Voice, or Google Voice to search up directions to a place or find the nearest restaurant, we are engaging with recognition technology.  Furthermore, when we go to the grocery store and use the barcode to scan our food items we engage with recognition technology. The latest breakthrough of this technology are devices such as Samsung Watch and Google Glass.  These devices utilize a variety of recognition form factors - 2D barcodes, QR codes, and image and voice recognition. One of the challenges with Voice is the lack of accuracy that is demanded when working with an addressing mechanism like URLs. It is almost impossible to voice a URL, so voice based system are devoid of simple Web navigation and accurate information addressing. Due to this we see only limited contextual or location based applications being develop on voice platforms.

QR codes (a square shaped 2D barcodes) are prevalent almost anywhere we go: food items at the grocery store, billboards, magazines, flyers, restaurant menus, and even when boarding a plane.

Although they're seen everywhere, how useful are they really? After all, you can't open an App on your smartphone and take the time to scan a barcode every single time you want to. According to a recent survey, 42% of U.S. smartphone owners have used a 2D barcode, which is considerably low with the technology's high prevalence.  So what sets back this new recognition technology from being widely used and appreciated?  Since 2D Barcodes mainly serve to provide consumers with information, promotions, coupons, or any other incentivized news, consumers should have the freedom to access this information in the most convenient way possible.

Early adapters of technology proved, with the use of 2D Barcodes, the need for an alternate system of addressing, especially in the mobile sphere.  What is needed now is a "people friendly" system to make mobile addressing technology ubiquitous.

At Oyokey, we believe in giving end users the power to access information the way they naturally do things – using voice, type or touch. Addressing has to evolve and continue to develop, now taking into account recognition technology factors that come into play. At Oyokey we are researching and developing the future of addressing, accessing and recognition technology as it applies to Mobile devices, Emerging devices and Voice-based platforms.